Scoops

This rebranding project reimagines a local Fresno-based ice cream shop through a vibrant, retro-inspired lens. Centered around three signature flavors—Strawberries & Cream, Mint Chip Fudge, and Caramel Cookie Crunch—the design uses playful tones of pink, green, and yellow to create a nostalgic yet modern identity. The packaging blends city-style trendiness with a warm, approachable feel, appealing to a wide range of audiences while celebrating the joy of classic flavors.